1 Day Online Course Outline, Course Objectives, and Scheme of Work: SEO for Beginners

Course Title:

SEO for Beginners

Course Duration:

1 Day (6-8 hours, delivered online)

Target Audience:

Small business owners, marketing professionals, content creators, and anyone interested in learning the basics of SEO to improve their online presence.

Course Objectives:

By the end of this course, participants will be able to:

1. Understand the fundamentals of SEO and its importance for online visibility.
2. Identify key components of on-page and off-page SEO.
3. Conduct keyword research to inform content creation and optimization.
4. Utilize basic SEO tools to analyze website performance.
5. Implement best practices for optimizing website content and structure.
6. Develop a simple SEO strategy to enhance their website's search engine ranking.

Course Outline and Scheme of Work

Session 1: Introduction to SEO (1 hour 30 minutes)

• Objectives:

  • Grasp the significance of SEO in digital marketing.
  • Familiarize participants with key SEO terminology.

• Topics Covered:

  • What is SEO? Definition and key concepts.
  • The importance of SEO for businesses and websites.
  • Understanding search engines: How they work and rank content.

• Activities:

  • Group discussion: Share experiences with SEO and its perceived importance.
  • Interactive quiz: Basic SEO terminology and concepts.

Break (15 minutes)

Session 2: On-Page SEO Fundamentals (1 hour 30 minutes)

• Objectives:

  • Learn the critical elements of on-page SEO and how to optimize them.

• Topics Covered:

  • Key on-page SEO factors: Title tags, meta descriptions, headers, and URL structure.
  • Importance of keyword placement and content optimization.
  • Image optimization and internal linking strategies.

• Activities:

  • Practical task: Participants analyze a sample webpage for on-page SEO elements.
  • Group activity: Share examples of well-optimized pages and discuss improvements.

Break (30 minutes)

Session 3: Keyword Research and Content Strategy (1 hour 30 minutes)

• Objectives:

  • Understand how to conduct keyword research and its role in content creation.

• Topics Covered:

  • Tools for keyword research (e.g., Google Keyword Planner, Ubersuggest).
  • Identifying primary and secondary keywords for SEO.
  • Developing a content strategy based on keyword research.

• Activities:

  • Practical task: Participants conduct keyword research for their niche.
  • Group discussion: Share findings and potential content ideas.

Break (15 minutes)

Session 4: Off-Page SEO and Performance Analysis (1 hour 30 minutes)

• Objectives:

  • Learn about off-page SEO strategies and how to measure SEO performance.

• Topics Covered:

  • Understanding off-page SEO: Backlinks, social media signals, and brand mentions.
  • Introduction to basic SEO tools (e.g., Google Analytics, SEMrush).
  • Analyzing website performance metrics and SEO health.

• Activities:

  • Practical task: Participants use a tool to analyze their website's SEO performance.
  • Group discussion: Share insights on off-page SEO strategies and challenges.

Assessment:

• Continuous assessment through practical tasks, group discussions, and quizzes.
• Final task: Develop a simple SEO strategy for a website, including on-page and off-page elements.

Resources:

• Digital handouts on SEO best practices, keyword research techniques, and performance analysis.
• Suggested reading: Articles and case studies on effective SEO strategies in various industries.

This 1-day online course provides participants with the foundational knowledge and skills needed to start optimizing their websites for search engines. By focusing on both on-page and off-page SEO techniques, participants will leave equipped to enhance their online visibility and drive more traffic to their sites.